“Nothing is real until it’s on television”

Image by Wells Baum

“It’s such an American thing that nothing is real until it’s on television.”

Tom Nichols

As Charlie Brown says after looking into the dark sky: “Let’s go inside and watch television. I’m beginning to feel insignificant.”

Beyond filters

Processed with VSCO with d2 preset
Processed with VSCO with d2 preset

Nobody uses filters anymore, at least in their original function. The overall consensus seems to be that #nofilter is just fine. But it’s also partly because people are better editors — mobile apps like VSCO and Instagram offer free toolkits that make it easy to adjust contrast, exposure, and saturation. You can also tweak the strength of the filter; a feature VSCO had all along, and Instagram has since copied.

Filters aren’t dead, though; they’re just evolving to meet visual means of communication and an appreciation for aesthetic. When Snapchat introduced facial lenses, users wanted to make their images more personal and playful. Meanwhile, Prisma’s popularity demonstrates the appetite to revert photos into pieces of art.

Smartphone users and social media enthusiasts love to dabble in photography. Having a good eye is not enough. Your images won’t stand out in the feeds unless they provide interesting  context or are reimagined enhancements of reality.

Processed with VSCO with d1 preset
Processed with VSCO with d1 preset

If you’re into new presets, be sure to download the limited edition Distortia Preset Pack from VSCO. Released to celebrate the company’s 5th anniversary, you can “reimagine the boundaries of color with these presets, created for unconventional looks and customizations.”

And while you’re at it, play with the with Mars effect of the Nike Sportswear filter as well.

Long on filters, or presets, whatever we call such special effects.

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Food porn in the 18th century

food porn and instagram via ikea

There’s a saying in table top advertising or food marketing that goes like this:

“The first taste is always with your eyes.”

Naturally, IKEA made an 18th-century version of social media food porn. The father hires an artist to paint the spread and then has his servicemen carry it around town seeking approval.

Flash forward two hundred years later and the painting is a photograph, and the Internet is where we go for the likes.

Two thumbs up!

(h/t via Kottke)

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